It costs five times more to attract a new customer than to keep an existing one. And increasing customer retention rates by just 5 percent can increase profits by anywhere from 25 percent to 95 percent. Yet many distributors put a heavier focus on new customer acquisition than retention programs.
Click the button below to read 1sourcevend Founder Mark Hill’s latest article “Vending Programs Prove the Best Defense is a Good Offense” on Modern Distribution Management.
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